Electron | I Can’t Believe It’s Not Optical

Electron | I Can’t Believe It’s Not Optical

Rocket Lab Launch Complex 1A
Onenui Station, Mahia Peninsula, New Zealand

This return to flight mission is dedicated for Capella Space, an information services company providing Earth observation data on demand. Capella’s payload, ‘Sequoia’, is a single 100 kg class microsatellite which will be the first publicly available satellite in the company’s commercial Synthetic Aperture Radar (SAR) constellation. By positioning the satellite to a 45-degree inclination, Capella Space will maximize coverage over important areas such as the Middle East, Korea, Japan, Europe, South East Asia, Africa, and the U.S. The mission name is a nod to Capella’s SAR technology that provides high quality images of the Earth day or night, and in any weather conditions, as well as a nod to the infamous advertisement campaign for “I Can’t Believe It’s Not Butter”. Capella’s space-based radar can detect sub-0.5 meter changes on the surface of the Earth, providing insights and data that can be used for security, agricultural and infrastructure monitoring, as well as disaster response and recovery.













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Rocket Lab Ltd

Rocket Lab is an American aerospace manufacturer with a wholly owned New Zealand subsidiary. The company develops lightweight, cost-effective commercial rocket launch services. The Electron Program was founded on the premise that small payloads such as CubeSats require dedicated small launch vehicles and flexibility not currently offered by traditional rocket systems. Its rocket, the Electron, is a light-weight rocket and is now operating commercially. Electron currently launches from only Mahia Peninsula in New Zealand however they are currently looking into developing a facility in the US.



Height 18.00 Meters

Max Stages 3

Mass To GTO 0 kg

Liftoff Thrust 162 kN

Diameter 1.20 Meters

Mass To LEO 300 kg

Liftoff Mass 13 Tonnes

Launch Success 17

Consecutive Success 6

Maiden Flight 2017-05-25

Launch Failures 2


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