Rocket Lab is an American aerospace manufacturer with a wholly owned New Zealand subsidiary. The company develops lightweight, cost-effective commercial rocket launch services. The Electron Program was founded on the premise that small payloads such as CubeSats require dedicated small launch vehicles and flexibility not currently offered by traditional rocket systems. Its rocket, the Electron, is a light-weight rocket and is now operating commercially. Electron currently launches from only Mahia Peninsula in New Zealand however they are currently looking into developing a facility in the US.
‘Pics Or It Didn’t Happen’ is the 13th mission for Rocket Lab. It was planned to deploy seven imaging small satellites to a 500km circular low Earth orbit for a range of customers including Spaceflight Inc.’s customer Canon Electronics, as well as Planet and In-Space Missions.