This rideshare mission carries small satellites for NASA, University of New South Wales and for NRO. The mission has been named "Don't Stop Me Now" in recognition of Rocket Lab board member and avid Queen fan Scott Smith, who recently passed away.
Rocket Lab is an American aerospace manufacturer with a wholly owned New Zealand subsidiary. The company develops lightweight, cost-effective commercial rocket launch services. The Electron Program was founded on the premise that small payloads such as CubeSats require dedicated small launch vehicles and flexibility not currently offered by traditional rocket systems. Its rocket, the Electron, is a light-weight rocket and is now operating commercially. Electron currently launches from only Mahia Peninsula in New Zealand however they are currently looking into developing a facility in the US.